About me

I enjoy contributing to all aspects of the design process, taking a project from idea to wireframes and prototypes and through to implementation. While I am passionate about visual design, I believe a designer’s role goes beyond this and am continually looking to understand pain points and improve the user experience.

UX Designer

Standard Life • Edinburgh, Scotland • May 2016 - Present

User testing and journey design

  • Expanded the UX team’s analytics and feedback capabilities by implementing tools for session recording and feedback
  • Created company’s first set of journey patterns that follow usability, accessibility and common web standards

Front-end development

  • Designed and built reusable UI and layout components in HTML, SASS and JavaScript
  • Scaled design thinking by working directly with engineers to build the company’s first shared design system

Stakeholder engagement

  • Turned business requirements into solutions for customers working alongside product owners, proposition and marketing representatives, customer support and IT
  • Advocated for a user-centered approach to business by sharing findings from in-person and remote user testing across the organization

Senior Web and Graphic Designer

PeopleMatter • Charleston, South Carolina • Feb. 2012 - Aug. 2015

Corporate website design and development

  • Developed overall site design, user experience and information architecture
  • Increased sales pipeline coming from the website to over 31%
  • Managed team of remote Drupal backend developers
  • Integrated with marketing lead generation and video hosting systems (Pardot, Wistia)

Print production and layout

  • Developed, designed and managed production of product marketing materials
  • Produced sales collateral, internal communications, infographics, eBooks and white papers
  • Introduced new production department job workflows and file management techniques

Presentation design

  • Liaised with sales team members to create a presentation slide library
  • Worked with CEO and other company leadership for corporate keynote addresses

Graphic Designer

PeopleMatter • Charleston, South Carolina • Nov. 2010 - Feb. 2012

Created thought leadership assets, sales presentations, marketing collateral, email campaign graphics and customer testimonial videos. Collaborated with marketing and strategy teams to design all of the company’s product branding elements.

Layout Editor

The Tiger Newspaper • Clemson, South Carolina • August 2009 - April 2010

Revamped layout for arts and entertainment section of campus newspaper with a 20,000 weekly readership. Developed branding elements, logos and style to create a cohesive, magazine-like feel to an outdated section.

Parliamentary Trainee

UK Parliament • London, England • January 2009 - April

Designed advertising material to be sent to 45,000 constituents. Collaborated with design and production staff developing and adapting campaign content for various geographic regions in Scotland, England and Wales. Developed business acumen working in an international political environment.

Intern

thelab • New York City, New York • May 2008 - August 2008

Worked in all levels of production at a digital prepress and creative retouching company. Assisted with customer service, desktop operator, retouching and proofing departments.