Ross Kucsera

T-shaped designer with UX, visual design and front-end development skills

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What's with the armadillo?

One of the first assignments in my Graphic Communications curriculum at Clemson was to come up with a design for a set of stickers and print them on a small flexographic press.

After a trip to Texas, armadillos were on my mind. Also, Red Stripe beer had a commercial at the time with the tagline “hooray beer!” Somehow, I saw the potential for a mashup of these two very unrelated things and so hooray armadillo™ was born!

The design had a cult following among my classmates and turned into a running joke for the next four years where I would somehow work it into every assignment. After college I adopted it as a logo of sorts, altering the original design to the more modern aesthetic you see here.